The YETI Ice is an ice pack that freezes fast and won't melt all over your cooler. If you're headed out onto the boat for hours or just camping and need to keep your beers cold, this reusable hunk of ice is ready to help out. Shaped on purpose with that hole in the center isn't for dashing good looks, but allows it to freeze nice and fast, and even doubles as a grab handle. Toss it onto the dock or on a rock when it's time to unpack and notice it can certainly handle a beating thanks to impact resistance. Unlike regular ice, it won't melt all over the place, just put it back in the deep freeze to prep for the next outing.